Do Facebook Ads still work in 2022
Do Facebook Ads still work in 2022
21st July, 2022 | Marketing | 0 comments
A question I’m regularly asked is whether or not paid Facebook Ads are still effective in 2022 and the short answer is, absolutely.
Has it changed over recent years and become a little bit more difficult? Sure, it’s not as easy as it was last year or even a couple of years ago and I’m going to tell you why.
Anytime there’s a new platform where there are hundreds of thousands, millions or even billions of users, it becomes a great place for business to promote their product or service. So advertisers, marketers will go and they’ll run and they’ll start promoting. Then eventually, it’s going to get saturated because everyone else is doing it.
So whenever there’s any type of new marketing tool, so for example messenger bots. They’re still kind of all the rage, like that year they blew up everyone. These past few years everyone was going crazy over them and they were really effective. However other marketers have stated that they’re not as effective as they were in the beginning because users have gotten used to it. They’re tuning them out, not subscribing. The open rates have dropped. So that’s kind of the same thing with Facebook ads.
Facebook ads originally had so many users and all the different interests targeting, that you could do Facebook ads and it was really easy. Now because there’s so many advertisers on there it’s become a little bit saturated and so it’s not as effective as it used to be but it still is effective if you know the right things to do, the right ways to market and so forth.
The bottom line is, Facebook Ads are definitely still effective!
You’re just going to have to get a little bit more creative than you were before.
In my opinion there’s two things that can help make your ads more effective. Video, and the second thing is awesome content.
So everyone wants to promote a paid product, promote a free product. Promote a free piece of content and your Facebook ads will be a lot more effective that way. This can be a really effective way to connect with potential buyers. So use video and produce awesome content.
Below is a great Facebook Ads Tutorial by Darrel Wilson. Darrell’s YouTube channel is amazing with really useful videos for any website owner. I highly recommend subscribing to Darrel’s channel at https://www.youtube.com/c/Darrelwilsonbug.
If you have any tips you can share on Facebook Ads please write them in the comment section below, and don’t forget to subscribe to our email list below for more regular tips and strategies designed to help you run your business toward success.
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